Apply for Digital Marketing Training

Digital Marketing Agency offer internship opportunities in Jaipur. If you are looking to do an internship in Jaipur, then you have landed at the right place. Please scroll below to know about the eligibility criteria and apply for this internship opportunity. The various internship profiles available are also mentioned below.
EXPERIENCE REQUIRED: No prior experience is necessary
STIPEND OFFERED: Rs. 3,000 per month for full time internship, along with a certificate upon successful completion

DIGITAL MARKETING INTRODUCTION

  • What is Marketing?
  • What is Digital Marketing?
  • Understanding Digital Marketing Process
  • What is visibility? How to Increase Visibility,.
  • Types of visibility, Examples of Visibility
  • Visitors Engagement, What is engagement?,
  • How to Get Targeted Traffic
  • Inbound and outbound Marketing
  • Converting Traffic into Leads,
  • Types of Conversion
  • Understanding Conversion Process

DIGITAL MARKETING VS TRADITIONAL MARKETING

  • What’s the difference between digital marketing and traditional marketing, and why does it matter?
  • Benefits of Traditional Marketing
  • The Downside to Traditional Marketing Benefits of Digital Marketing
  • Why Digital Marketing Wins Over traditional Marketing ?
  • Tools of Digital Marketing
  • How We Use Both Digital & Traditional Marketing

WEBSITE DEVELOPMENT BASICS

  • What is Internet?
  • Understanding Domain Names & Domain Extensions
  • Different types of Websites
  • Based on functionality, Based on purpose
  • Planning & Conceptualizing a Website
  • Booking a domain name & web hosting
  • Adding domain name to web Server
  • Adding webpages & content
  • How to Add Plugins
  • Building website using WordPress
  • Identifying objective of Website
  • Deciding on number of pages required
  • Planning for engagement options
  • Landing Pages & Optimization

SEARCH ENGINE OPTIMIZATION ( SEO )

  • What is SEO?
  • Introduction to SERP
  • What are search engines? How Search engines work?
  • What are keywords?
  • Different types of keywords
  • Google keyword planner tool
  • Keywords research process
  • Understanding Long Tail Keywords
  • Google Search Tips & Hacks
  • What is Search Engine’s algorithms? How Algorithms Works?
  • Why a Search Engine needs to update its algorithm?
  • Search Engine Penalties and Recoveries.
  • Why a Search Engine penalizes a Website?
  • What is Google Hummingbird algorithm?
  • What is Google Panda algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to Recover Your site from Panda, Penguin Algos…
  • PrepAring SEO reports
  • WhAt is link juice?

ON - PAGE SEO

  • Website Audit
  • Keyword Research
  • Use SEO Friendly URLs
  • Make Sure Your Title Tag Starts With Your Keyword
  • Add Modifiers to Your Title
  • Wrap Your Page Title Into Your <H1> Tag
  • Use <H2> Tags for Your Subheadings
  • Include Images on Every Page
  • Image Naming, Image Title and ALT Tags Creation
  • Use Your Keyword Within the First 100 Words of Your Content
  • Use Outbound Links
  • Use Internal Links
  • Include LSI Keywords
  • Write Long-form Content
  • Optimize Meta Descriptions
  • Use Social Sharing Buttons
  • Submit Your New Page in Search Console
  • Make Sure Your Web Page is Able to Be Indexed
  • Make Sure Your Site is Secure (HTTPS)
  • Increase Dwell Time
  • Test and Optimize for Mobile Page Speed
  • Remove Broken Links
  • Optimize for CTR
  • Eliminate Keyword Cannibalization
  • Spelling & Grammatical Errors
  • Use of Original Images
  • Optimize for Voice Search
  • Mobile-Friendly Tested
  • Use Schema markup
  • Fix Crawl Errors
  • Robots.text creation
  • HTML Sitemap creation
  • XML Site Map Creation

OFF - PAGE SEO

  • What is OFF-Page Optimization?
  • What are Backlinks?
  • Why Backlinks are Important? How to Get Backlinks?
  • Difference Between Do-Follow and No-Follow Backlinks
  • What is Google Domain authority and Page authority ?
  • How to Increase Da & Pa?
  • Search Engine Submissions
  • Directory Submissions
  • Article Writing and submissions
  • Press Release writing and submissions
  • Blog Posting
  • Blog Commenting
  • Classifieds add posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • PPT Sharing
  • PDF Sharing
  • Image Sharing
  • Do’s and Dont’s in link building

SOCIAL MEDIA MARKETING (SMO)

  • What is Social Media?
  • How social media marketing is different than others
  • Understanding Facebook marketing
  • Creating Facebook page
  • Posting on Facebook Wall
  • Increasing fans on fan page
  • How to do marketing on fan page (with examples)
  • Facebook advertising
  • Types of Facebook advertising
  • Understanding Facebook best practices
  • Creating Facebook advertising campaign
  • Targeting in ad campaign
  • Setting up conversion tracking
  • Creating Instagram Business Account
  • Post on Instagram
  • Instagram Ads
  • Link Facebook and Instagram Page
  • Linkedin Marketing
  • What is Linkedin?
  • Company profile vs Individual profiles
  • Understanding Linkedin groups
  • How to do marketing on LinkedIn groups
  • Linkedin advertising & it’s best practices
  • Increasing ROI from LinkedIn ads
  • How to run ads on Linkedin
  • Twitter Marketing
  • Understanding Twitter
  • How to do marketing on Twitter
  • Advertising on Twitter
  • Types of Ads
  • Tools for twitter marketing
  • Twitter cards Video Marketing
  • Understanding Video campaign
  • Importance of video marketing
  • Using youtube for business
  • Developing youtube video marketing Strategy
  • Bringing visitors from youtube videos to your website
  • How to Run ads on Youtube

GOOGLE ANALYTICS

  • Introduction to Google analytics
  • How Google analytics works
  • Understanding Google analytics accOunt structure
  • Understanding Google analytics insights
  • Types of cookie tracking used by Google analytics
  • How to set up analytics account
  • How to add analytics code in website
  • Understanding goals and conversions
  • How to setup goals
  • Understanding different types of goals
  • Understanding bounce rate
  • Difference between exit rate & bounce rate
  • How to reduce bounce rate
  • How to set up funnels in goals
  • Importance of funnels
  • How to integrate adwords and analytics account
  • Benefits of integrating adwords & analytics
  • Measuring performance of marketing campaigns via Google analytics
  • How to set up filters & segments
  • How to view customized reports
  • Monitoring traffic sources
  • Monitoring traffic behavior
  • Taking corrective actions if required

GOOGLE ADS

  • Google Ads Overview
  • Introduction To Google Ads & Ppc
  • Setting Up Google Ads Account
  • Understanding Ads Account Structure
  • Campaigns, Adgroups, Ads Set, Keywords, Etc
  • Types Of Advertising Campaigns- Search, Display, Shopping & Video
  • How Does Ads Rank Define
  • What Is Quality Score
  • Why Quality Score Is
  • Important What Is CTR?
  • Why CTR Is Important?
  • Understanding Bids
  • Creating Search Campaigns
  • Setting Up An Ads Campaign
  • Ad Formats
  • Ad Extensions
  • Ad & Site Quality
  • How To Run Search Ads
  • How To Run Display Ads
  • How To Run Video Ads
  • How To Run Shopping Ads For Ecommerce
  • How To Run App Install Ads
  • Measuring And Optimizing Performance
  • How To Watch Google Ads Traffic In Analytics
  • Pros & Cons Of Different Bid Strategies
  • Understanding Types Of Add Extensions
  • Adding Extensions In Our Campaign Creating Adgroups
  • Understanding Keywords Finding
  • Relevant Keywords
  • Adding Keywords In Ad-group
  • Understanding Types Of Keywords
  • Exm. Board, Phrase, Exact, Synonym & Negative
  • Understanding Ad Metrics
  • Display & Destination Url
  • How To Write A Compelling Ad Copy
  • Tracking Performance/conversion
  • What Is Conversion Tracking? Why Is It Important
  • How To Set Up Conversion Tracking
  • How To Optimize Campaigns At The Time Of Creation?
  • Importance Of Ctr In Optimization
  • How To Increase CTR
  • Importance Of Quality Score In Optimization
  • How To Increase Quality Score
  • Importance Of Negative Keywords In Optimization
  • How To Decrease Cpc
  • Analyzing Your Competitors Performance
  • Creating Display Campaign
  • Types Of Display Campaigns- All Features, Mobile App, Remarketing, Engagement
  • Creating 1st Display Campaign
  • Difference In Search & Display Campaign
  • Understanding Cpm Bid Strategy
  • Understanding Ads Placement
  • Creating Diff. Adgroups
  • Relevant Websites For Ads Placement
  • Creating Text Ads
  • Creating Banner Ads
  • Banner Ads Optimizing
  • What Is Remarketing?
  • Setting Up Remarketing Campaign

LEAD GENERATION FOR BUSINESS

  • Understanding Lead Generation For Business
  • Why Lead Generation Is Important?
  • Understanding Landing Pages
  • Understanding Thank-you Page
  • Landing Page Vs Website
  • Best Practices To Create A Landing Page
  • Best Practices To Create A Thank-you Page
  • Practical Exercise-creating A Landing Page
  • Types Of Landing Pages
  • Reviewing Landing Pages Created By Trainees
  • What Is A/b Testing?
  • How To Do A/b Testing
  • Selecting Landing Pages After A/b Testing
  • Converting Leads Into Sales
  • Creating Lead Nurturing Strategy

CONTENT MARKETING

  • What Is Content Marketing?
  • Introduction To Content Marketing
  • How To Keyword Research For Content Ideas
  • How To Market Your Content?
  • Set Your Mission And Your Goals
  • Establish Your Kpis
  • Know Your Audience
  • Assess Your Current Position
  • Figure Out The Best Content Channels
  • Decide On Content Types
  • Identify And Allocate Resources
  • Create A Content Calendar
  • Create Content
  • Distribute And Market
  • Measure Results

AFFILIATE MARKETING

  • What Is Affiliate Marketing?
  • How People Make Millions Of Dollar In Affiliate Marketing?
  • Changes In Affiliate Marketing Industry Over The Year
  • Affiliate Marketing Scenario In India
  • How To Be A Super Affiliate?
  • Different Ways To Do Affiliate Marketing
  • Getting Your Started As An Affiliate
  • Some Of The Top Affiliate Network In The World
  • How To Get Approved As An Affiliate By World’s Top Affiliate Company
  • Commission Junction Www.cj.com